Stakelogic Launches Greenlogic Partnership Programme for Independent Game Studios

Stakelogic launched its Greenlogic partnership programme in 2020, creating a new way for independent game studios to develop online casino content while using Stakelogic’s technology, licences, integrations and distribution network.

The idea was relatively simple: smaller developers could concentrate on the creative side of building casino games, while Stakelogic handled many of the technical and commercial tasks that can make launching a new slot expensive and complicated.

Under the Greenlogic model, games created with partner studios would be distributed under the Stakelogic brand, while the original development studio would also be identified as a partner or co-creator.

At launch, Stakelogic said Greenlogic could provide participating studios with access to more than 500 online casino operators and eight game aggregation partners.

What Is the Stakelogic Greenlogic Programme?

Greenlogic was created as a collaborative game-development and distribution platform.

Instead of an independent studio having to build an entire technical, regulatory and commercial infrastructure from scratch, it could work together with Stakelogic and use the supplier’s existing network.

The partner studio would focus primarily on areas such as:

• game concepts;
• visual design;
• game specifications;
• gameplay ideas;
• mathematical models in some partnerships;
• graphics and other game assets.

Stakelogic would then handle many of the more technical elements required before the game could reach casino operators.

These included:

• game logic and engines;
• certification;
• localisation;
• testing;
• back-end integration;
• operator integration;
• aggregator integration;
• sales;
• marketing;
• distribution.

The objective was to remove some of the largest barriers preventing smaller studios from bringing their games to regulated online casino markets.

Why Greenlogic Was Useful for Smaller Casino Game Studios

Creating an online slot is only one part of becoming a successful casino software provider.

A studio may have talented designers, mathematicians, and developers capable of producing an attractive game, but that does not automatically provide access to large casino operators.

To distribute games commercially, developers may also need:

• gaming licences;
• independent game certification;
• regulatory approvals;
• localised game versions;
• technical integrations;
• aggregator relationships;
• operator contracts;
• billing infrastructure;
• payment collection systems;
• commercial and account-management teams.

For a small studio, these requirements can represent a much larger challenge than the actual development of the game.

Greenlogic attempted to solve this problem by allowing partners to build on infrastructure Stakelogic had already established.

Access to More Than 500 Casino Operators

One of the main attractions of Greenlogic at launch was Stakelogic’s existing distribution network.

The company said participating studios could potentially reach more than 500 online casino operators through Stakelogic’s existing relationships.

This was particularly important for smaller suppliers.

A new development studio might otherwise need to approach casino operators individually, negotiate commercial agreements and create separate integrations before its games could reach meaningful numbers of players.

Through Greenlogic, much of this distribution infrastructure already existed.

Stakelogic Also Worked With Casino Aggregators

Direct casino integrations were only one part of the programme.

At launch, StakeLogic also referred to relationships with eight game aggregators.

That number soon increased as the company’s distribution network continued to expand.

Casino aggregators play an important role in the iGaming industry because they allow operators to integrate large collections of games through a relatively small number of technical connections.

Instead of integrating separately with dozens or hundreds of developers, an operator can use an aggregation platform that provides access to games from many suppliers.

For a small developer, being distributed through established aggregators can therefore dramatically increase potential reach.

How Responsibilities Were Divided Under Greenlogic

The Greenlogic programme divided the game-development process between Stakelogic and the partner studio.

The independent studio was generally responsible for the creative foundation of the game.

This could include:

• the original concept;
• game theme;
• gameplay specifications;
• graphics;
• animations;
• audio;
• other visual assets.

Stakelogic concentrated more heavily on the infrastructure required to turn that concept into a commercially deployable casino product.

This included technical development, game logic, regulatory certification, localisation and integration.

The exact division could vary between individual partnerships, but the fundamental principle remained the same: the partner brought creative capacity while Stakelogic provided technology and distribution infrastructure.

Games Were Released Under the Stakelogic Brand

Games produced through Greenlogic were distributed primarily under the Stakelogic name.

However, the partner studio was not intended to become invisible.

Stakelogic said participating developers would be identified and communicated as development partners.

This allowed smaller studios to build their own reputation while benefiting from the stronger commercial reach of an established casino supplier.

The arrangement therefore differed from a traditional anonymous outsourcing model.

The partner’s contribution remained part of the product’s identity.

Stakelogic Introduced the Enriched Wrapper

An important technical part of the Greenlogic programme was Stakelogic’s Enriched Wrapper.

This middleware layer was designed to allow an external studio to continue working within its own development environment while making integration with Stakelogic’s back-end systems easier.

The Enriched Wrapper connected the partner’s game with the infrastructure required for Stakelogic distribution.

The idea was to minimise disruption to the external studio’s existing development workflow.

Instead of rebuilding its entire technology stack around Stakelogic, a studio could continue developing games using its preferred tools and connect the finished product through the wrapper.

Why Middleware Matters in Casino Game Development

Middleware is an important part of many modern software platforms because it sits between two systems and helps them communicate.

In the case of Greenlogic, this was particularly useful because each external studio could potentially use:

• different game engines;
• different development tools;
• different internal code structures;
• different asset pipelines.

Without a common integration layer, every new studio could require a substantially different technical integration.

The Enriched Wrapper was intended to provide a standardised connection between those external games and Stakelogic’s infrastructure.

Development Costs Were Shared

Greenlogic was not simply a free distribution service.

Stakelogic said that development costs and development efforts would be shared between the parties.

The commercial relationship was then based on a revenue-share model.

This meant both the external studio and Stakelogic could earn from the performance of the finished game.

For the partner developer, the advantage was access to infrastructure and distribution without needing to build every element internally.

For Stakelogic, the programme expanded its game-development capacity without requiring every concept to originate from its own internal teams.

Greenlogic Also Handled Invoicing and Collection

Another less visible but important part of Greenlogic involved the commercial back office.

Stakelogic offered:

• invoicing services;
• revenue collection;
• real-time back-office access.

This meant partner studios could monitor how their games were performing without having to create a complete casino B2B financial infrastructure of their own.

For a small studio, this could be nearly as important as technical integration.

Developing an online slot is very different from operating a global B2B game-distribution business.

The “1 + 1 = 3” Greenlogic Philosophy

When announcing the programme, Stakelogic CEO Stephan van den Oetelaar described its philosophy using the expression “1 + 1 = 3”.

The idea was that the combination of Stakelogic’s infrastructure and an independent studio’s creative talent could create more value than either company could achieve independently.

For Stakelogic, Greenlogic offered:

• additional game-development capacity;
• more varied themes and mechanics;
• access to external creative teams;
• a larger release pipeline;
• a more diverse slot portfolio.

For partner studios, the programme offered:

• distribution;
• certification;
• technical infrastructure;
• operator relationships;
• aggregator relationships;
• brand exposure;
• commercial support.

Hurricane Games Became the First Greenlogic Partner

Shortly after Greenlogic was announced, UK developer Hurricane Games became the first studio officially confirmed as a programme partner.

Hurricane Games had been founded in 2018 and focused on online slot development.

Under the partnership, Hurricane was responsible for concepts, specifications, gameplay and game assets, while Stakelogic handled much of the technical infrastructure, certification and distribution.

The partnership became one of the most visible examples of how Greenlogic was intended to work.

Touchstone Games Joined Shortly Afterwards

Touchstone Games became another early Greenlogic partner in September 2020.

The UK-based developer had been established by experienced members of the gaming industry and saw Greenlogic as an opportunity to gain access to Stakelogic’s international distribution network.

As with Hurricane Games, Touchstone could concentrate on designing games while Stakelogic supported certification, localisation, integration and distribution.

Jelly Became the Third Studio to Join

Another UK developer, Jelly, joined the programme soon afterwards.

By the middle of September 2020, Greenlogic had already signed several independent studios despite only having been recently announced.

This demonstrated that there was substantial demand among smaller casino developers for distribution platforms capable of handling regulatory and technical infrastructure.

Reflex Gaming Expanded the Greenlogic Network

Later in September 2020, Reflex Gaming also joined Greenlogic.

Reflex was already well established in both digital gaming and land-based gaming machines.

Under its Greenlogic partnership, Reflex would develop game concepts, mathematics, gameplay and assets, while Stakelogic provided the technical engine, certification, localisation, testing and distribution infrastructure.

By that point, Stakelogic said Greenlogic partners could access more than 500 operators and nine aggregators.

Spintec Extended Greenlogic Beyond Traditional Slots

The programme later expanded beyond conventional independent slot studios.

Spintec Gaming Technology joined Greenlogic in October 2020.

Spintec was notable because it was intended to collaborate with Stakelogic on live casino products.

This demonstrated that Greenlogic was not necessarily limited to ordinary RNG video slots.

The underlying model could potentially be used for different categories of online casino content provided the technical and regulatory requirements could be integrated into Stakelogic’s infrastructure.

GameArt Also Joined Greenlogic

Malta-based developer GameArt became another Greenlogic partner in October 2020.

GameArt already had its own portfolio of HTML5 casino games, but joining Greenlogic provided access to Stakelogic’s wider operator network.

The partnership illustrated another potential use of Greenlogic.

The platform was not only useful for tiny start-up studios producing their first game. More established developers could also use it as an additional distribution channel into markets and casinos where Stakelogic already had commercial relationships.

NetGame Entertainment Joined Later in 2020

NetGame Entertainment joined the Greenlogic programme in November 2020.

The arrangement again followed the same general structure:

• NetGame created concepts and game assets;
• Stakelogic handled technical development and distribution;
• The games were distributed through StakeLogic’s operator and aggregator network;
• NetGame remained identified as a co-creator.

By this stage, Greenlogic was already developing into a broader network of casino content partners rather than a single experimental collaboration.

What Was the First Greenlogic Game?

When Greenlogic was announced in September 2020, Stakelogic originally said that the programme’s first game was expected to launch during September.

However, the clearly documented commercial releases appeared later in the year.

One of the first confirmed Greenlogic titles was Serengeti Wilds, created with Hurricane Games and released in November 2020.

The safari-themed slot used a 5×4 layout, 25 paylines, and cascading reels, together with free spins and progressive animal features.

Its release provided one of the earliest practical demonstrations of the Greenlogic model.

Candyways Bonanza Megaways Followed

Another early Greenlogic release was Candyways Bonanza Megaways.

The game was again produced with Hurricane Games and used Big Time Gaming’s well-known Megaways mechanic.

When Stakelogic announced Candyways Bonanza Megaways in December 2020, the company described it as the second slot produced through the Greenlogic programme.

This showed that Greenlogic had moved from a partnership announcement into an active production pipeline within only a few months.

Why Certification Is Such a Major Barrier for Small Studios

One of the problems Greenlogic attempted to solve was casino game certification.

A developer cannot simply create an online slot and distribute it freely across every regulated gambling market.

Games may need independent technical testing and certification before they are accepted by licensed operators.

Requirements can involve areas such as:

• random number generation;
• RTP calculations;
• game mathematics;
• display of game rules;
• technical security;
• player protection;
• jurisdiction-specific requirements.

Certification requires both time and money.

For an independent developer, using an established supplier’s compliance infrastructure can therefore dramatically simplify market entry.

Localisation Was More Than Simple Translation

Stakelogic also included localisation among the services provided to Greenlogic partners.

Localisation can include translating game interfaces, help pages and rules, but it can also involve adapting a product for specific markets.

Different markets may require:

• different languages;
• different currencies;
• different responsible-gambling information;
• different regulatory notices;
• different game configurations;
• different betting limits;
• different feature availability.

For studios hoping to distribute games internationally, this can become a substantial operational task.

Why Casino Distribution Is Difficult for Independent Developers

A good slot does not automatically become widely available.

Casino operators already receive large numbers of new games from established providers every month.

Independent studios therefore face several challenges:

• getting operators to notice their games;
• negotiating contracts;
• completing technical integrations;
• obtaining certifications;
• supporting multiple jurisdictions;
• providing ongoing technical support;
• collecting revenue from operators and aggregators.

A programme such as Greenlogic effectively allowed smaller developers to borrow the commercial infrastructure of a larger supplier.

Greenlogic Was Part of a Wider iGaming Industry Trend

Stakelogic was not the only online casino supplier experimenting with external studio partnerships.

The iGaming industry was increasingly moving toward models where larger suppliers and aggregation platforms worked with smaller independent development teams.

The reason was straightforward.

Large suppliers already had:

• licences;
• operator relationships;
• aggregation agreements;
• compliance departments;
• technical infrastructure.

Independent studios could provide:

• new visual styles;
• unusual themes;
• experimental mechanics;
• specialised mathematics;
• faster creative development.

Combining these strengths allowed a larger number of games to reach the market without every studio becoming a complete B2B casino platform provider.

Greenlogic Helped Stakelogic Diversify Its Portfolio

The programme also had an obvious benefit for Stakelogic itself.

Instead of depending exclusively on internal development teams, the company could access ideas and creative approaches from multiple external studios.

This allowed Stakelogic to expand its release schedule while adding more variety to its game catalogue.

Different studios could bring different strengths:

• classic slot design;
• modern video slots;
• Megaways games;
• high-volatility mathematics;
• land-based gaming experience;
• live casino expertise.

This made Greenlogic both a distribution programme for partners and a content-acquisition strategy for Stakelogic.

Hurricane Games Later Became Part of Stakelogic

The relationship with Hurricane Games eventually became closer than a normal Greenlogic partnership.

By 2021, Stakelogic had acquired Hurricane Games.

The companies nevertheless continued releasing games that referenced the Greenlogic collaboration model.

This development showed how a successful partnership programme could also become a way for a larger supplier to identify studios that complemented its own development capabilities.

Greenlogic Games Continued After the Initial Launch

The programme did not end with the first few games produced in 2020.

Stakelogic continued releasing Greenlogic-developed titles in subsequent years.

Examples included collaborations with Hurricane Games and Reflex Gaming across multiple game styles.

This confirmed that Greenlogic was not simply a short-term marketing campaign but became part of StakeLogic’s broader content-development strategy.

How Greenlogic Worked: Simple Overview

The basic Greenlogic workflow can be summarised as follows:

1. An external studio develops a game idea.
2. The studio creates the concept, gameplay and visual assets.
3. Stakelogic provides technical development and integration support.
4. The game is connected to Stakelogic infrastructure through its technology stack.
5. Certification and localisation are completed.
6. The title is tested for distribution.
7. The game is released under the Stakelogic brand with the partner studio credited.
8. The game can be distributed through Stakelogic’s operator and aggregator network.
9. Revenue is shared between the parties according to their commercial agreement.

What Did Stakelogic Gain From Greenlogic?

Stakelogic gained several important advantages:

• additional development capacity;
• a broader range of game concepts;
• more frequent content releases;
• access to specialised external teams;
• additional revenue from partner games;
• a larger catalogue for casino operators.

The programme effectively transformed Stakelogic from being only a game developer into a wider development and distribution platform for other studios.